It started as a brief for a pop-up salon but then we saw an opportunity that 

only we could own. Regardless of her hairs shape, curl, whether she wears

it relaxed or natural, we find it all beautiful. Our challenge, how do we change

her perception that Pantene is a mainstream brand that doesn't get her? Her

hair is her identity. And while she's aware of the strength and beauty it represents, she fears that the mainstream still sees it through the lens of judgement. Which

is why we introduced the Pantene Gold Series Tour. Our bus traveled to towns

all over the country with strong black culture. Attendees were treated with free samples, lounge areas with music from several popular DJ's, as well as hairstyle demos with celebrity stylist Chuck Amos.